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Shifting Screens: Big Fish Games
Online gaming sounds like all fun and… well, games, but us advertisers know how much work gets put into advertising this massive industry. In fact, 40% of all gaming sales included apps and mobile...
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Shifting Screens: Reebok
Spending endless hours at the mall, drifting through racks, and trying on clothes, is quickly becoming just a piece of nostalgia. Fewer people are walking into the mall while more people are clicking...
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3 Holiday Examples For Engaging The Cross-Screen Shopper
‘Tis the season! With the holidays just around the corner, consumers are heading out in masses to get all of their gift-shopping done. This is the biggest shopping season of the year, and is therefore...
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[Infographic] Advertising Agencies: Past, Present, and Future
Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for...
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Advertising Agencies: Are Digital Agencies the Way of the Future?
Last week we explored the origins of advertising agencies, and how the rise of the digital agency has transformed the industry. Today we highlight why marketing technologies are important to top...
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Advertising Agencies: Why The Best Agencies Use Competitive Intelligence
In the previous installments of this blog series, we showed you the origins of the advertising industry, and explained how the digital era changed the dynamics of ad agencies. We even discussed the...
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5 Tips for Success in the Affiliate World
WhatRunsWhere was proud to be part of the 5th Annual Adsimilis Meetup that took place in Prague last week. This exclusive event brought together top affiliates for three days of high-level networking...
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4 Major Trends in Mobile Advertising
Like most people these days, I don’t go anywhere without my mobile phone. It’s what I use to look up restaurants nearby, get directions to a friend’s house, stream my favourite songs or look up reviews...
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3 Mobile Ad Networks for Your Mobile Campaign
It’s no secret- there are A LOT of mobile ad networks out there. It makes sense, seeing as $17.5 billion will be spent this year to reach mobile users on their smartphones and tablets. With the...
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3 Ad Types to Add to Your Digital Strategy This Year
According to ComScore, Internet users see an average of 1,707 ads per month. Now, more than ever, digital marketers struggle to get their ads noticed online. How can you stand out from your...
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